ICANIWILL

Using Entertainment to Raise Awareness

The ICANIWILL Show Advertise

An entertaining show filmed in front of a live audience with celebrity guests alongside a student who has won the #ICANIWILLgangsta Competition by performing the best ganagsta Act of Kindness on the schoolyard and sharing their story - Helping another student in need...now THAT'S GANGSTA!

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400+ completed youth suicides in the last year alone - 80% of this was due to bullying.
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Youth suicide is the #1 killer of youth and adolescence - it is at a 10 year high.
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1 in 4 students report being bullied on a weekly basis.
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We are relying on traditional top-down methods that rely on authority figures to target bullying DESPITE research showing that student's don't relate to their parents and teachers and don't want to talk to them about their problems - you can't blame them, because neither did we when we were at school!

In order to make a cultural shift we must engage students and empower them to tackle this social issue themselves, creating a social change from the ground up. 

 

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Our NEW school comp that incentivises hundreds of thousands of students across Australia to engage in Acts of Kindness, helping one another on the schoolyard to have the opportunity to star alongside a celebrity who they idolise and look up to, on an entertaining New Show. This will work to eradicate bullying from the ground up, having the students themselves actively target the social issue - Now THAT'S GANGSTA!
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