ICANIWILL

Using Entertainment to Raise Awareness

The ICANIWILL Show Advertise

Think Jimmy Fallon, filmed in front of a live audience, with celebrity guests playing funny games before interviewing them about their experience with bullying. Starring alongside the celebrity - a student who has won the #ICANIWILLbetheexample Competition by performing the best act of kindness on the playground and sharing their story.

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400+ completed youth suicides in the last year alone - 80% of this was due to bullying.
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Youth suicide is the #1 killer of youth and adolescence - it is at a 10 year high.
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1 in 4 students report being bullied on a weekly basis.
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We are relying on traditional top-down methods that rely on authority figures to target bullying DESPITE research showing that student's don't relate to their parents and teachers and don't want to talk to them about their problems - you can't blame them, because neither did we when we were at school!

Our funny videos capture students' attention, before having a celebrity send a powerful message about about bullying, building independence and resilience. In order to make a cultural shift we must engage students and empower them to tackle this social issue themselves.  

 

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Our NEW school comp incentivises hundreds of thousands of students across Australia to engage in acts of kindness, helping one another on the playground to have the opportunity to star alongside a celebrity who they idolise and look up to, in a funny game. This will work to eradicate bullying from the ground up, having the students themselves actively target the social issue.
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